Cookie Policy
This page explains the cookies and similar technologies KindStep uses, what each one does, and how long it lasts. No analytics or advertising cookies load until you choose “Accept” in our cookie banner — until then, only the essential cookie that remembers your choice is set.
1. What cookies are
Cookies are small files a website stores on your device. Some are essential for the site to work; others help us understand how the site is used or measure whether our adverts bring genuine enquiries. You are in control of the non-essential ones.
2. Your choice comes first
When you first visit, we show a banner with two equal options — Accept or Reject. Nothing in the “Analytics” or “Advertising” categories below runs unless you Accept. If you Reject (or ignore the banner), we set only the essential cookie that records your choice, and we send no data to Google, Meta or Microsoft — including the server-side advert-measurement event. You can change your mind at any time (see section 4).
3. The cookies we use
Essential — always on
These are required for the site to function and to remember your privacy choice. They do not
track you across the web and hold no personal details. One of them
(ks_sid) is kept in your browser’s temporary session storage rather than a cookie,
and is erased the moment you close the tab.
| Cookie / storage | Provider | Purpose | Duration |
|---|---|---|---|
kindstep_consent | KindStep | Remembers whether you accepted or rejected non-essential cookies | 12 months |
ks_sid (session storage) | KindStep | A random per-visit tag with no name, number or identity in it. It lets us count how far people get in our enquiry form and join those steps up within a single visit, so we can see which of our pages actually help — without knowing who you are. It is never shared with anyone else. | Until you close the tab |
Analytics — only after you Accept
Google Analytics 4 helps us understand how visitors use the site so we can improve it.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
_ga | Distinguishes unique visitors | 2 years | |
_ga_<id> | Maintains analytics session state | 2 years |
We also use Microsoft Clarity to see how visitors use our pages — anonymised heatmaps and session replays that show where people scroll, click and drop off, so we can make the site clearer. Clarity is privacy-protective by design: everything you type into our forms (name, phone number, email, postcode) is always masked, and it also masks sensitive on-screen text such as email addresses and numbers, so your personal details are never recorded or sent to Microsoft. Like our other analytics, it loads only after you Accept.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
_clck | Microsoft | Remembers your browser between visits so Clarity can group your sessions | 1 year |
_clsk | Microsoft | Links the pages you view into a single session | 1 day |
Advertising — only after you Accept
The Meta (Facebook) Pixel lets us measure which adverts produce genuine enquiries. Some advert measurement also happens server-to-server via the Meta Conversions API, using hashed details — this too only happens for visitors who have accepted.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
_fbp | Meta | Identifies your browser to measure advert performance | 90 days |
_fbc | Meta | Stores the advert click identifier
(fbclid) so a genuine enquiry can be attributed to the advert you clicked |
90 days |
4. Changing your choice
You can reopen the cookie banner and change your decision at any time: Change cookie settings. You can also clear cookies in your browser settings, or use your browser's “Do Not Track” / privacy controls. If you reject non-essential cookies, the site still works fully — you simply won't be counted in our analytics or advert measurement.
5. More about your data
For the full picture of what we collect, who we share it with, and your rights, see our Privacy Policy.